For every pair of socks that our customers buy, we donate one specially made pair of fresh socks to someone who is homeless, making these socks just as superior as our STRIDIES that are sold.
The demand for socks from the homeless community is huge, due to socks being a wear through item that is rarely donated. If you compare this to coats, jumpers and scarves for example, which are often donated whilst still in good condition, it's no wonder that socks are the most requested items by homeless shelters.
We took all this information into our stride as we started to re-create the humble sock. A sock designed around comfort 2.0, that was just as thoughtful towards others as it was to your feet.