Re-engineering the humble sock.
The first sock was reported to be made in 1500 BC in Denmark. During Egyptian times stockings were invented. These one piece items (socks, pants & stockings combo) become popular status symbol of wealth.
In England in 1589 the first knitting loom was invented in Nottingham, and this spread across Europe. Over the years socks have changed shape and material moving from wool to cotton, bamboo and even cashmere.
However, over the 100s of years advancements of features of socks have been reserved for only sports, not everyday socks. Despite our needs and changing lifestyles socks have been ignored. Until now.
Socks today are one of the few items we both start, and end our day with. We put comfort first, and create socks that allow you to take a positive step forward, a stride if you pardon the pun!